Bacardi – 2010

This was an animation I build for an Augmented Reality experience at Ad-Dispatch. It was deployed on the web to promote the Bacardi Rum Co.

I would say I am happy with the concept I came up with to reveal this logo. It was tedious to animate over 100 individual circles like bats, but I remember I enjoyed animating each one my bat babies. The only thing I can’t stand is the camera moves I decided to do, I would definitely change that if I could do it again. My favorite part is the last bat, he’s just late for work (sometimes I am too).

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