Chevrolet Cruze AR – 2010
This was a campaign to promote the 2011 Chevrolet Cruze. We used printed brochures as a trigger to deploy a 3D experience. We learned a lot about the medium of Augmented Reality with this project. We used a SDK called Total Immersion; based in Paris, France.
The campaign was to use Augmented Reality to inform the viewer that the 2011 Chevrolet Cruze is one of the most driver preferred cars in the world. The Car is also capable in all climate conditions and terrains.
There is also a interactive element to this experience where you get a close up look at a 3D model of the vehicle. The experience is accompanied by animation of how the car is durable any weather condition. One of the most interesting parts to this experience was the ability to switch between the swatches available for the car with the method of hand recognition. When the user moves their hand over a spot on the screen the hand-recognition software changes the colour of the car.
Here is Nathan Kroll playing with the Augmented Reality experience.
Credits: San Mathew, Mai-Elawini, Matt Fegan, Jon Burns, Austin Price, Nathan Kroll